FIBO 2025 Latest Product Innovations
With the surge in strength training, we’ve been laser-focused on finding innovative solutions that respond to growing demand — particularly in terms of noise reduction and space optimisation. We joined…
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Absolute Performance Joins Forces with Olympic Star Caden Cunningham in Thrilling New Partnership
Cardiff-based Absolute Performance, the elite gym design and installation company, is making waves with its latest partnership – teaming up with Taekwondo sensation and Olympic silver medallist Caden Cunningham. As…
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Winter Training: 5 Ways to Stay Energised and On Track
Winter training can be tough. Cold, dark days make it harder to stick to routines, and motivation can dip. That’s why we’ve teamed up with father-and-son duo Simon and Harvey…
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Building Inclusive Gym Spaces
For members with health or physical considerations, the gym can be much more than just a place to work out – it can be a space of empowerment. To support…
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Why DC Blocks® Are the Superior Choice for Strength and Conditioning
When it comes to building strength and perfecting your technique, the right equipment is essential. DC Blocks® have earned their place in gyms and training facilities around the world, providing…
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The Rise of the Corporate Gym
In today’s fast-paced business world, companies are looking for new ways to boost employee well-being and productivity. One of the most exciting trends we’re seeing is corporate gyms. This isn’t…
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Harvey Williams: Preparing for Hyrox
When it comes to Hyrox, Harvey Williams knows what it takes to compete at the highest level. Having recently competed in the 2024 Hyrox World Championships, where he ranked 7th…
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Guiding Athletes to Hyrox Success with Simon Williams
As the new Hyrox season approaches, athletes seek a competitive edge to help them prepare for the upcoming challenge. Our brand ambassador Simon Williams, founder of SW Fitness and a…
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Conquer Your First Hyrox with Simon Williams: 5 Tips for Success
Ready to smash your first Hyrox race? As a seasoned Hyrox athlete and coach, Absolute Performance ambassador Simon Williams is here to help you be the most prepared and confident…
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How Strength & Conditioning is Transforming Gym Spaces
Functional Training Is the New Norm Gone are the days when gyms were filled with endless rows of cardio machines. Today, the focus has shifted towards functional strength & conditioning…
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