29 Apr 2019 – written by Absolute Performance
A 5-step approach to great gym design
It seems like a new gym is opening its doors every day, which of course is great for the consumer and great for getting the population active. Unfortunately as potential and existing gym owners, it may seem like a daunting task to succeed in a competitive market, however, there is a lot you can do to stand out and it starts way before the gym opening.
Among other things, it’s the design and layout of the gym which creates a membership base rich in referrals and overflowing with strong membership retention. A floor plan which invites its users to flow through the entire space and become inspired by the equipment they find there will drive users to reach their goals and become more creative in their training, which in turn keeps gym sessions interesting and progressive.
Who’s going to be using your gym, who is your target market and what are your competitors currently offering. A standout gym design starts with understanding your existing and potential customers and becoming customer centric with your approach.
This should be the most exciting part of starting a new gym, with the endless amount of options out there every piece of equipment should be carefully considered in order to get the most out of your budget and deliver results to your members year after year.
Taking user consideration into account, fully assess what your members will need in order to progress towards their goals; it would be frustrating to a powerlifter to find themselves training in a gym with limited squat rack options for example.
Flooring can be a minefield and if you’re flooring isn’t up to the task you could find yourself with expensive subfloor repairs and flooring replacements.
It’s extremely important that all areas of the gym are considered when choosing your flooring options, and this doesn’t necessarily need to be boring, there are a lot of options such as different finishes, colors and functional options such as turf tracks, lifting platforms, etc.
Picture water flowing into your gym and establish where the water may gather into pools, and where the water will flow, as this will help you establish where members may gather unnecessarily, or not actually go there at all. You want to create a design that flows well in order to allow your members to fully explore everything your gym has to offer.
There are many custom branding options available to everyone, such as weight plates with your gym logo on them, custom sled tracks in a color that matches your brand, as well as equipment, finished to a variety of colors.
Adding personality to your gym will definitely make it stand out, and will increase the loyalty of your membership base.
A Great gym starts before its created and the more thought and planning that goes into every detail will increase the chances of keeping within budget as well as ensuring you are delivering the most exciting and creative experience for your members.
For examples of a selection the spaces, we have created for our clients head on over to our projects page.