Functional Training Is the New Norm
Gone are the days when gyms were filled with endless rows of cardio machines. Today, the focus has shifted towards functional strength & conditioning training that facilitates fundamental movements. We’ve seen a significant increase in demand for weight lifting platforms, bars, bumper plates, sled tracks, and dedicated free space areas in the gyms we design and install to accommodate diverse training routines and promote a more dynamic and engaging gym environment.
From Pros to Amateurs
Strength and conditioning (S&C) is no longer reserved for elite athletes. With the rise of fitness competitions like CrossFit and Hyrox, and schools integrating S&C into their curriculums, individuals at all fitness levels—from recreational gym-goers to competitive amateurs—are incorporating S&C into their workouts. This growing popularity shows how accessible and beneficial strength training has become for improved strength, endurance, and overall fitness.
Health Benefits Drive Strength Training Surge
In 2019, the UK Chief Medical Officer published their Physical Activity Guidelines, recommending that the public incorporate muscle-strengthening activities into their routines at least twice a week. As a result, strength training is becoming a core part of fitness regimes, utilising bodyweight exercises, free weights, resistance machines, and elastic bands to improve muscle mass, enhance metabolic health, and build injury resilience. This has led to a heightened awareness of the health benefits of strength and conditioning training, with the benefits extending beyond physical health to mental well-being and improving confidence.
A Growing Emphasis on Technique & Safety
As S&C gains traction, there is an increased focus on proper technique, posture, injury prevention, and coordination skills. Recognising the demand for educational programmes that empower coaches to deliver effective and safe strength training sessions, we have developed comprehensive S&C courses led by Athlete Academy coach Ed Archer. Ranging from single-day workshops to in-depth diplomas accredited by the UK Strength and Conditioning Association (UKSCA), our courses equip aspiring and experienced coaches, sport education professionals, and those in rehabilitation roles with the skills needed to effectively guide their clients.
Aesthetics Matter
Gym aesthetics have become increasingly important in attracting and retaining members. Our clients, from professional sports clubs to state schools, now seek visually appealing designs and facilities. From coloured plates and customised branding to bespoke equipment that represents their team, club, and ethos, we install modern gym setups that appeal to today’s S&C consumer. A well-designed gym space not only enhances the user experience but also reflects the identity and values of the organisation, creating a motivating and inspiring environment for athletes and fitness enthusiasts.
Meeting the Demand for Quality and Performance
With 17 years of experience in designing and installing S&C facilities, we have observed a significant shift in the clientele and sectors seeking S&C equipment. This has led us to expand our equipment portfolio to meet both functional and visual expectations while ensuring safety and durability in intense S&C environments. Our durable, high-quality flooring solutions and range of S&C products, including Werksan Full Power Racks, weight benches, bumper plates, hex bars, and prowler sleds, ensure that our clients receive the best in design, equipment, and education.
We take pride in promoting the benefits of S&C training for the overall health and well-being of athletes, students, and the wider public with every installation, ensuring that our clients are equipped to achieve their fitness goals in a safe and well-designed environment.
