Team GB Judoka Nekoda Smythe-Davis returns as brand ambassador

Team GB Judoka and Absolute Performance brand ambassador Nekoda Smythe-Davis

Absolute Performance is thrilled to continue our partnership with multi-medal-winning Team GB Olympian, Nekoda Smythe-Davis. With an illustrious career and a tenacious spirit, Nekoda extends her influence as a brand ambassador for Absolute Performance into 2024. Our renewed collaboration comes as we and Nekoda gear up for the highly anticipated Paris Olympics this July.

Building upon the success of our previous collaboration, this renewed ambassadorship aims to deepen the integration of Nekoda’s invaluable insights into elite athletic performance and further enhance our products and gym design processes.

In the world of judo, where strength, agility, and mental fortitude intersect, Nekoda stands out not just as a great competitor but also as an inspiring figure for aspiring athletes. Her remarkable career has seen her emerge as one of the sport’s most esteemed Judokas. With notable achievements including Commonwealth and British championship titles in 2014, as well as representing Great Britain at the Rio Olympics in 2016, Nekoda has firmly cemented her status as a formidable force in judo. Her impressive career boasts a collection of twenty-seven elite competition medals, including a hard-fought silver at the Baku World Championships in 2018.

Siân Buchanan, Owner and Director at Absolute Performance, expressed her enthusiasm for the extended partnership, stating:

We’re thrilled to continue our collaboration with Nekoda. Her unwavering dedication, strength, and spirit embody the values we hold dear. As she balances the demands of motherhood with her exceptional athletic career, she epitomises resilience and serves as a remarkable role model for women and young athletes alike.

Nekoda, who returned to competitive action in 2022 following a three-year hiatus due to a serious concussion injury and the birth of her daughter Ryia, brings a unique perspective and wealth of experience as a brand ambassador, particularly in the realms of strength and conditioning, injury recovery, and rehabilitation, shaped by her journey in overcoming adversity.

Sharing her excitement about our ongoing partnership, Nekoda said:

It’s fantastic to be a part of Absolute Performance’s ambassador program. Their expertise in gym design and their commitment to youth development in the education sector resonate deeply with me. I look forward to contributing to the development of new products and ideas, and in helping to inspire others on their journey.

As a supplier to Team GB for Paris 2024, and drawing on our extensive experience working with high-performance athletes, we are committed to supporting Nekoda’s athletic endeavours and aspirations in 2024. Our continued partnership with Nekoda will inspire individuals and a new generation of athletes to pursue excellence and realise their full potential, both on and off the mat.


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