Our Story

Absolute Performance has been on the scene since 2008.

Group photo of the Absolute Performance team

Initially a small team with more than twenty years’ experience in the health and fitness industry, we set out to be a company that would do far more than get clients the right product at the right price. We would work in close partnership with them, helping create their ideal training facility and supporting them years down the line as their needs and their businesses evolved.

That’s how we operated then and it’s how we do things today. Our carefully honed process of consultations, site visits, 2D and 3D floor plans, installations and aftercare has earned us an international reputation for bringing clients’ unique requirements and visions to life, with some fresh perspectives and plenty of industry expertise.

We’re creating bespoke, cutting-edge facilities for leading names in individual and team sports. But it’s not just about elite athletes. We love to help personal trainers get up and running in their first permanent base, and homeowners who want to set up basement gyms. It’s about designing a space – whatever and wherever it is - that works brilliantly; one that inspires its users to train better.

Still led by the company’s founder, Tony Buchanan, our Cardiff-based team operates globally. Driven by an instinctive will to do the best job possible on every project, we’re big on knowledge, service and integrity. We nurture our close connections with clients, as well as with suppliers in the US and elsewhere. And we’re proud to be the trusted partner of people and organisations that value and rely on the very best training environments.